Bakes in this shape
$14.99Price checked Oct 9, 2026
A tall wedge of birthday shortcake, frosted in pale pink with a pink strawberry on the peak and berry slices showing through the yellow sponge.
The light pink colour is the aesthetic pick of the three frostings, and the size is generous: almost six inches high, so it stands up on its own on a shelf.
It is very slow to recover, and parents tell us it holds up well against other squishies their kids own. The scent is sweet, with a note of chocolate.
Caring for it is simple: see our care notes, or time its rise with the rise test.
4.7 out of 5 from 110 ratings
“It is very slow rising I love it! The light pink color is very aesthetic and cute! My family smells the scent, but for me it does not smell but who cares. The size is amazing and perfect for me. It is very fun and addicting. And as far as i’ve seen, there are NO RIPS! PARENTS, THIS IS A MUST HAVE! Buy this for your kiddos!”
“Nice scent. Good squishiness. Nice color and appearance. Good durability. My daughter really likes it”
“Granddaughter seems to appreciate the Squishy effect. Quality of toy good.”
The original boxed loaf: a long braided bake with a glossy golden crust.
The same big braid, baked dark like a cocoa brioche.
The pastel bake: a sky-blue braid that smells as cool as it looks.