So soft!
“Super soft and smells like chocolate! 100% recommend!”

Bakes in this shape
$7.99Price checked Oct 9, 2026
The darkest toast on the counter: a cocoa slice where the red strawberries and purple blueberries really stand out.
Against the brown crumb the fruit looks almost glossy, which makes this the most photographed of the toast colours. The squeeze is the same quick-flatten, slow-return slice you get across the set.
Buyers say this one smells of chocolate, sweet and soft. People who own several colours often keep one at home, one at work and one in the car.
Caring for it is simple: see our care notes, or time its rise with the rise test.
3.9 out of 5 from 48 ratings
“Super soft and smells like chocolate! 100% recommend!”
“Love this squishy toast! I have it in three different colors. I keep one at home, one at work and one in the car!”

The original boxed loaf: a long braided bake with a glossy golden crust.

The same big braid, baked dark like a cocoa brioche.

The pastel bake: a sky-blue braid that smells as cool as it looks.

A round bolo bun with a crackled sugar top, seven inches across.